The Amazon Prime Video 'Road House Movie Lens' campaign invites users to immerse themselves in the iconic world of the film by stepping into the shoes—or rather, the face—of its beloved character, Jake. Upon entering the lens, participants see their own face superimposed on Jake’s body, as depicted in the classic poster image where he's seated on a chair, setting the stage for a personalized cinematic experience.
As part of the interaction, users are presented with side buttons that allow them to accessorize their avatar with signature items from the movie—glasses, a headband, and a face tattoo. Each tap lets the user see these items appear on their avatar in real-time, enhancing their engagement through a simple yet effective customization process.
This playful and engaging lens not only entertains but also drives deeper connection to the 'Road House' movie, encouraging users to explore more of Jake's world. By seamlessly integrating film elements into a personal AR experience, the campaign captures the essence of the character while promoting the movie on Amazon Prime Video, ultimately driving users to revisit or discover the film on the platform.