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European University of Madrid - Future Path AR Quiz Campaign

Choose Your Path: Experience Your Future at the European University of Madrid

The 'Future Path AR Quiz' campaign effectively illustrates potential academic journeys at the European University of Madrid, helping prospective students visualize their future based on educational preferences. By engaging with an interactive AR quiz, users make choices about internships, professor interaction, and peer diversity, exploring different educational experiences offered by the university.
The quiz challenges users with decisions such as opting for practical education with numerous internships and labs or a theoretical approach with traditional lectures. Each choice shapes the user’s educational path, highlighting the university's commitment to diverse and comprehensive learning experiences.

Ultimately, the quiz leads to one of two visual outcomes, encouraging users to either embrace the opportunity to study in a vibrant, international environment or reconsider the potential loss of a unique educational experience
This visualization not only reinforces the consequences of their choices but also supports the university’s goal to attract a diverse and ambitious student body by vividly demonstrating the dynamic educational experiences available.
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