The 'Green Redemption: Breaking the Plastic Chains' campaign transforms the iconic Mahabalipuram Lighthouse, a monumental 85-meter structure, from a symbol of plastic pollution to a beacon of ecosystem restoration. This compelling AR experience brings the urgent themes of 'Ecosystem Restoration' and '#BeatPlasticPollution' to life with remarkable realism and accuracy.
Our creative vision shines through in this project, allowing users to engage directly with the lighthouse by swiping to "break" the chains of plastic waste enveloping the structure. This interactive feature not only involves users in the restoration process but also symbolically breaks down barriers of environmental neglect, highlighting the impact of individual actions on global sustainability.
Crafted in less than a week using advanced 3D scanning techniques, this campaign showcases our technical prowess and rapid deployment capabilities. We meticulously created all 3D assets, animations, and programming from scratch, reflecting our commitment to leveraging cutting-edge technology for impactful environmental advocacy.
This AR lens is more than a visual spectacle; it's a dynamic tool for education and engagement, urging participants to contribute to ecosystem restoration efforts. Aligned with World Environment Day's mission, it advocates for a healthier, sustainable future, demonstrating that significant changes are possible through collective effort and innovative solutions.