Snap Inc.’s internal production team typically crafts organic lenses. However, this time, Snap entrusted their trusted partners to develop these lenses in emerging regions. These lenses were designed to capture and reflect the vibrant trends and rich culture of Mexico, aiming to deeply engage the local audience.

Over 100 unique lenses were created, each showcasing a different aspect of Mexican culture. The collection included game lenses, makeup lenses, fashion-themed lenses, and much more. Many of these lenses became incredibly popular, achieving impressive results with some reaching over 100 million views and others surpassing 60 million views. This initiative not only highlighted the diversity and creativity of the lenses but also marked a significant success in audience engagement in the Mexican region.