The 'Every Story Starts with YES!' campaign by Lufthansa Airlines is designed to inspire adventure and encourage users to embrace new experiences. The goal of the campaign is to highlight Lufthansa's extensive network of global destinations by using an engaging AR experience that allows users to virtually visit iconic landmarks. This interactive approach not only captivates users but also effectively promotes brand engagement and visibility.
Upon entering the lens, users are prompted to start their story by tapping 'YES.' They are then guided to move their phone around to discover and capture selfies with three famous landmarks: the Eiffel Tower in Paris, Big Ben in London, and the Brandenburg Gate in Berlin. This immersive experience concludes with a collage of the user’s photos and a brand message: "EVERY STORY STARTS WITH A YES. SHARE YOUR STORY."
By integrating these iconic destinations into the user experience, the campaign reinforces Lufthansa's brand identity and encourages users to share their virtual journey on social media, thus driving engagement and enhancing the airline's visibility.