This lens showcases an experiential demonstration of Lumi Matte’s characteristics. As users interact with the product, they not only witness the transformation on their skin but also engage in a narrative that emphasizes its Lightweight feel and durability.
Upon tapping the Lumi Matte product icon in the AR lens, users watch the foundation glide effortlessly across their face, enhancing their natural beauty. Once applied, users begin to float, creating a sensation of lightness that mirrors the product’s characteristics. As they rise above the NYC skyline, the environment transitions from day to night, symbolizing the foundation's up to 30-hour staying power.
The Lumi Matte AR experience is designed not just to showcase the foundation's attributes but also to create a memorable interaction that resonates emotionally with users. This campaign leverages the unique capabilities of AR to create a vivid, lasting impression of the foundation's lightweight feel and enduring coverage, ensuring that each interaction reinforces brand connection and loyalty.