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Maybelline Tattoo Play Photobooth Campaign

Showcase Your Style: Transform With Maybelline's Tattoo Liner Play

Step into the vibrant world of Maybelline with the 'Tattoo Play Photobooth' campaign, where users explore different eyeliner shades that match unique personality types, from the minimalist "Defend" to the bold "Punch". Within the AR lens, six windows each highlight a different Tattoo Liner Play shade, complete with personalized messages.
Users can tap a window to see themselves with the selected eyeliner shade, displayed next to the product. The interactive experience is enhanced when users 'BLOW A KISS,' triggering photobooth-style camera flashes that capture a series of user photos with varied eyeliner styles.
The session concludes with a collage of these images, centered around the product logo and name, emphasizing the product’s versatility. This campaign not only encourages self-expression but also promotes sharing on social platforms, increasing brand engagement and interaction.
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