The lens effectively transported users into the immersive Pepsi Black universe, resonating strongly with the audience. The campaign's appeal was evident as it quickly amassed over 1.5 billion plays, marking a significant milestone in digital engagement.
The creation of this lens was a collaborative effort with MOJ, combining our expertise in AR with their platform's reach to maximize impact. This partnership enabled us to craft an experience that was not only engaging but also deeply integrated with the thematic elements of Pepsi Black.
The Pepsi Black NFT launch lens is more than just a technological feat;Through this lens, Pepsi managed to create a viral sensation that not only promoted the product but also reinforced Pepsi’s position in the digital frontier.