The 'Six Nations Rugby Challenge' campaign by Vueling Airlines uses an engaging AR lens to immerse users in a rugby-themed game. Users interact with the lens by opening their mouths to stop a moving rugby ball, earning scores based on the ball's position. Each score comes with a personalized message from a rugby player, enhancing the connection to the Six Nations Rugby event. This interactive and repetitive gameplay boosts user engagement, strengthens brand loyalty, and makes the Vueling Airlines and Six Nations partnership memorable and impactful.